| 摘要: |
| 近年来，互联网企业之间竞争加剧，互联网行业内并购频发。本文以阿里巴巴并购饿了么为例，运用事件研究法、财务指标评价法、非财务指标评价法评价了阿里巴巴并购饿了么的并购绩效。研究发现，此次并购短期内未能产生理想的市场绩效，也未能产生理想的财务绩效，但从非财务指标这一角度来看，对阿里巴巴产生了积极的影响，即加速了阿里巴巴的新零售布局，完善了阿里巴巴的物流配送体系。最后，基于研究结论提出了提升并购绩效的有益启示。 |
| 关键词: 互联网企业；并购绩效；绩效评价 |
| DOI： |
| 分类号:F830.9 |
| 基金项目:本文受教育部人文社会科学研究青年基金项目“全球价值链分工背景下生产服务业生产率变动对贸易利益的影响”（16YJC790124）、重庆市社会科学规划培育项目“基于贝叶斯方法的空间分层模型及其应用研究”（2016PY37）资助。 |
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| Case Research on the M&A Performance of Internet Enterprises |
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LI Zhuo-yao，YAO Ai-ping1,2
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1.College of Economics and Management,Southwest University;2.Research Institute of Intelligent Finance and Platform Economics,Southwest University
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| Abstract: |
| In recent years,competition among Internet enterprises has intensified,and mergers and acquisitions in the Internet industry have occurred frequently.This paper takes Alibabas acquisition of Ele.me as an example to study the M&A performance of Internet enterprises.This paper uses event research method,financial index evaluation method and non-financial index evaluation method to evaluate the performance of M&A,and finds that the M&A fails to produce ideal market performance and financial performance in a short period of time,but from the perspective of non-financial index,the M&A has a positive impact on Alibaba,accelerated Alibabas new retail layout,improved Alibab’s logistics and distribution system.Finally,this paper puts forward beneficial enlightenment for improving the M&A performance. |
| Key words: Internet Enterprises;Merger and Acquisition Performance;Performance Appraisal |
